Friday, June 19, 2009

The Fox is in the hen house

Folks at KXRM are mad at me because they say the real story from the May book is who had the top-rated late-night newscast in demos. Which would be them: Their 9 p.m. scored a 4.9 to KRDO's 4.6 (at 10 p.m.) in adults 25-54.

OK, that's a good number (especially because their overall number for 9-9:30 was 6.6, dropping to 4.9 in the second half-hour, which means an astoundingly high percentage of their viewers are in that demo).

In my defense, I believe KRDO's breakout at 10 is still the more interesting storyline, both because it hasn't happened in living memory (well, recent memory) and because the 10 p.m. horse race is head-to-head, while KXRM is competing on a different playing field at 9.


At 11:29 AM, June 19, 2009, Anonymous Anonymous said...

Since most viewers have cable or satelite...I think a lot of those FOX 21 viewers were "grandfathered in" from KWGN "The Deuce" moving their 9pm newscast to 7pm leaving FOX 21 with the only hour-long local 9pm newscast.

At 1:46 PM, June 19, 2009, Blogger AndyW said...

That's an interesting theory, I hadn't thought about it at all. I think there may have been some unusual stuff going on in this book. We'll have to wait for the fall book after Christmas to really tell, though.

At 12:06 PM, June 21, 2009, Anonymous Anonymous said...

KOAA news adds bite to top-dog position
By Warren Epstein
April 2000

From a marketing perspective, the ratings war isn't just about the most eyeballs, but the "right" eyeballs. KOAA is clearly dominating that war by continuing to make strides among those in the key demographic categories: viewers 18 to 49 and 25 to 54.

At 12:50 PM, June 22, 2009, Blogger AndyW said...

The key word there is "just," or "from a marketing perspective," or "most." But I'm not saying 25-54 isn't important, just that it's not the broadest measure available. I mean, we don't judge who won elections by which candidate gets the largest percentage of 18-49-year-olds.

At 1:30 PM, June 22, 2009, Anonymous PK said...

Apples and oranges.
The entire reason for ratings is to sell commercials. No one cares who has bragging rights, if they can't sell the demos advertisers want.

At 10:03 AM, June 23, 2009, Anonymous Anonymous said...

Why is 55+ not an age group to sell, especially with the boomers? I'd think the 55+ group's now the people with the money. They have much more than the 55+ did in any other time in the history of America.


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